The Possehl–Stiftung, based in Lübeck, is committed to preserving the cityscape, promoting young people, cultivating art and science, and providing social support to those in need.

Taking into account the existing corporate design, I developed a style guide for the foundation's social media communication. The colour coding of the foundation's purposes is consistently continued in the design of the posts, allowing viewers to intuitively navigate through the various topics.

As the foundation covers a broad spectrum of cultural and social projects, the focus was on a contemporary, accessible and flexible design system that conveys both seriousness and openness. The result is a visual appearance that strengthens the foundation's identity and makes its work visible on digital channels.