For Berlin's ‘Siedlungen der Moderne’ – including the Hufeisensiedlung, the Waldsiedlung Zehlendorf, the Weiße Stadt, the Wohnstadt Carl Legien and the Großsiedlung Siemensstadt – I am collaborating with ARTPRESS – Ute Weingarten to design the visual identity for the 100th anniversary of these UNESCO World Heritage Sites.
The project involves developing a consistent graphic language for the on-site presentation as well as for accompanying information and communication formats. The design picks up on the formal language of the estates: based on illustrations of the characteristic house facades, visual concepts are created that pick up on distinctive architectural elements. This results in individual appearances for each World Heritage Site, which at the same time convey a sense of belonging.
The project kicked off with the 100th anniversary of GEHAG in the Waldsiedlung Zehlendorf (2024) and the Hufeisenwoche in the Hufeisensiedlung (2025) and will be continued step by step for the anniversaries of the other UNESCO World Heritage Sites.
